Personal appearance is one of the most powerful influences on how a person will be perceived and treated by others. The more a person presents a positively valued appearance, the more likely it is that the person will be responded to positively and treated well. But the appearance of many members of societally devalued classes (such as the handicapped, the poor, and members of oppressed minorities) tends to be image degrading.

This 120-page (5 ½ x 8 ½ ) book explains the tremendous importance of appearance, the many components of appearance (dress, grooming, posture, etc.), and strategies which can be adopted to improve appearance features that are negatively valued. The APPEAR checklist identifies elements of appearance that might be improved.

The book also explains how such as appearance review, or audit, would be done. Three checklists are included with the book; sets of 20 APPEAR checklists can be purchased separately. The publication of this book was subsidized by l’Institut Valor Institute, of Plantagenet, Ontario, Canada.